Why is NewJeans a SYNDROME?

On the second half of 2022, NewJeans shook the Kpop world with a surprise debut. Literally no one expected that another new girl group under HYBE would be debuting, because Lesserafim was still too new.
Although being born late, NewJeans still manage to turn the industry around thanks to a brand new concept, making the girl crush concept or virtual world concept of other girl groups suddenly become obsolete.
To decode NewJeans' success, we have gathered 3 big reasons that helped the girls get to where they are right now.

Why is NewJeans a SYNDROME?

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